See Photography In A Different Light With This Cardboard Instant Camera
It's a sign of the times when we can capture images at lightning speed and send them off to our friends or even strangers. We communicate in small, fleeting moments of vision with apps like Snapchat. We even sometimes prefer to create the moment rather than actually experience it. Instagram reported reaching 600 million users at the end of 2016; imagine how many photos are being taken each day!
So what does this mass of data, all these bits of electronic information that make up digital pictures, even mean? What habits are we reinforcing in our kids and in ourselves when we prefer to take photos of a moment in time rather than actually living in it?
The return of instant film cameras can help to change our view on photography. Even more so when people are modeling them on truly oldschool photographic equipment!
The JollyLook is a completely manual, recyclable, non-electronic, instant-photo camera. Is this a photographer’s answer to a hyper-speed social-media-obsessed world?
When you take a photo with the JollyLook, you’re being intentional in your purpose. You’re made to slow down by learning how a camera works, and learning how to best capture a moment. Because you wouldn’t want to waste any film, you’re also thinking about taking photos of what’s really important to you.
A friend once told me that photos belong in print. There's truly something magical about being able to physically hold a slice in time. Using instant cameras like Jollylook can be a reminder to slow down, appreciate what you have, and really cherish the moments in your life.
And perhaps, you may choose to capture a few of the best ones.
Find out more about the JollyLook Instant Camera