This Girl Absolutely Can
Sick of images of perfect blonde, ponytailed, skinny women prancing around in active wear? We are too.
And it seems that Nike has noticed.
Women of all shapes, sizes and ages exercise and it's about time this was reflected in the media.
And women want to look good when they work out, so how about a flattering, practical range for women with bums and boobs?
“Nike recognizes that women are stronger, bolder and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is,” Nike said in a statement. “The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.”
Nike recruited plus sized Instagram influencers Grace Victory and Danielle Vanier to be a part of the beautiful campaign.
The active wear is specifically designed for women with curves. It has extra support and breathable fabric. And women are loving it.Scientists have realised that you don't have to be rail thin to be healthy. Fat doesn't necessarily mean that someone doesn't exercise or eat right. Size is often to do with ethnicity, genes and sometimes age.
But carrying a bit more junk in the trunk doesn't mean you're not sweating at the gym.
"What we're learning is that a body that exercises regularly is generally a healthy body, whether that body is fat or thin," says Glenn Gaesser, PhD, a professor of exercise and wellness and author of Big Fat Lies: The Truth About Your Weight and Your Health. "The message should really be that if you are exercising regularly, you shouldn't necessarily be looking at the scale to determine how healthy or fit you are."
So we applaud Nike for helping to smash the stereotypes and encouraging all women to get out there and sweat, shake their booty, run and enjoy being active.
And we absolutely love this new 'This Girl Can' campaign. Watch this and then chuck your runners on.