Kirsty Bloore is Research Director for Viacom International Media Networks (VIMN) Australia and New Zealand. Based in Sydney, Ms. Bloore is responsible for providing VIMN’s local operations with strategic consumer-based research and performance reporting and forecasting. Her guidance is used to inform business decisions across all brands operating within VIMN’s Australian and New Zealand portfolio including MTV, MTV Music, MTV Dance, MTV Hits, MTV Classic, Nickelodeon, Nick Jr. and Comedy Central.
Ms. Bloore has more than 20 years of media and research experience and has worked with VIMN and Nickelodeon in both local and international capacities. In her current role, she is responsible for spearheading local consumer and commercial insights to further Viacom’s leadership in understanding consumer behaviour. Conducting both qualitative and quantitative studies, Ms. Bloore has led and commissioned local aspects of ground-breaking global studies such as “The Next Normal: An Unprecedented Look at Millennials Worldwide” and “Kids of Today and Tomorrow,” as well as local initiatives such as “Millennial Mums,” “The Story of Me” and “Music Matters.”
Prior to joining VIMN in her role as Research Director in 2007, Ms. Bloore served as a Research Consultant for Fairfax Digital, Nickelodeon International and APN Newspapers. She also held research positions within Fairfax Media and Macquarie Equities.
Ms. Bloore holds a degree from Australia’s University of New England and is a full member of the Australian Market and Social Research Society (AMSRS).